Notice anything different around these parts? Hopefully you’re noticing our new header (that was previously only in the shop) has migrated over and that everything is bit more cohesive.
I’ve really struggled with making this a space that 1. shares what I’m passionate about, but 2. kept it feeling personal.
There’s good and bad to the approach I was rolling with.
For starters, no one is going to necessarily search “Aimee Broussard” unless they’ve seen me at one of the Taste of Home Cooking School shows or heard in passing, “I think that Aimee girl makes aprons”.
Having your name as your website is valuable but a slight SEO killer.
Combined with the fact that I spell Aimee, A-I-M-E-E and Broussard while common in Louisiana isn’t the easiest for out of towners.
Fast forward to last Fall when I set out to trademark Kitchen Spirit when I started noticing that my little idea of collegiate inspired baking aprons that weren’t so, well… collegiate looking, was taking off.
Then The Traveling Apron Cookbook deal came along.
Throughout my book process, however, I was still pursuing the trademark inception process and I’m happy to report it’s all approved!
It’s been super exciting , but reality is, that has left me with a whole lotta money invested in Kitchen Spirit, on an Aimee Broussard website where I was posting about sometimes random things, and my space was lacking being anything of real, tangible value.
The domain kitchen-spirit.com has been sitting in my account collecting dust for an eternity.
Run two sites and keep them separate?
Continue to run everything on Aimee Broussard?
Ditch all things personal and only focus on Kitchen Spirit?
I’ve had some long heart to hearts with myself about what I saw for the future of this space.
Why did I want Aimee Broussard or Kitchen Spirit or both to thrive?
And how was I going to go about making that happen?
And after lots of thought and even more soul searching, I’ve decided to merge the two but make it solely about the three things that make me tick: aprons, recipes and tailgating/homegating inspiration.
No more random posts about the weather (I’m pretty sure I never did that) or what I wore to church (guilty).
I want you to come here to get mouth watering recipe ideas for the next time you’re having people over for an away game match up.
I want you to come here to see how spray painting metal chairs for your next tailgate not only will elevate your tailgate, but are way more fashionable than mismatched pop up chairs.
I want you to want to wear a frilly little apron in your team’s colors and leave those generic screen printed ugly team aprons at the store.
And I want you to wear that apron when you open the door to welcome your guests to the party you host for the National Championship game.
Sure, we can’t ONLY talk about tailgating snacks every single solitary post but we can view our kitchen space as an avenue to be spirited in all things entertaining.
And we can keep it about food, beverages, and fun times (mainly).
I’m working on my focus.
I mentioned on Instagram that I want to select Kitchen Spirit Ambassadors from some of the most popular SEC schools to help share the Kitchen Spirit.
Call it rehashing my former cheerleading days and creating my “squad”.
We’re going to start with LSU, Alabama, Florida, Auburn and Georgia.
With an honorary spot for Mizzou.
Kentucky and Tennessee aren’t far behind but I felt like a FAB FIVE was the way to go initially.
Let’s chat about what it will involve, shall we?
From me you’ll receive an exclusive KS Ambassador Tailgate in a box. An apron (monogrammed if you so choose), a tailgate tassel garland, striped/chevron/or rugby straws, greaseproof cupcake liners and coordinating favor bags- all in your team’s colors.
All the essentials for hosting a well coordinated tailgate!
I’ve been sitting on the announcement that we’ll be carrying ALL of these items for a very long time and I’m pleased as punch that we’re just about ready to stock the shop.
So you’re wondering, “Wow, that sounds great! What on earth do I have to do to deserve all of that fabulousness?!”
During football season, you’ll post here on the blog once a month something fabulous that you whip up at your respective school.
Maybe it’s a DIY to glamorize your tailgate.
Perhaps it’s a crowd pleasing appetizer that makes your teams’ fans oooh and ahhhh.
Whatever it is, you’ll post once a month (more if you’d like) through the ambassadorship commitment of August-January.
You’ll also be featured as one of our team contributors and the official representative for your school.
So when people want to see someone rocking the Houndstooth Honey, it won’t be me modeling it, it’ll be you.
Ready to apply?
Send me an email to aimee@aimeebroussard dot com with the subject line KS Ambassadorship with the following information:
Your name, your school, your blog if you have one, an example of a recipe/craft/party you’ve hosted that shows off your team spirit, and a couple of sentences as to why YOU have the most spirit at your school.
*Ambassadors will be announced August 1st.
*Photos shown in LSU colors as an example only. Individual posts for each school/colors are forthcoming (some are already in the shop).
*All photos: Lida Mathews Photography